Why Do We Exist?
Clarifying mission (why the company exists), vision (what it will look like in 3-5 years) and values are too frequently thought of as 'nice to haves' rather than as essentials which form key parts of the foundation for business success. This very helpful article from HBR explains why they are necessary and highlights some of the financial and other rewards that come from having them in place and well-communicated: https://hbr.org/2019/11/why-are-we-here Pat Lencioni's book 'T