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Why Do We Exist?

Clarifying mission (why the company exists), vision (what it will look like in 3-5 years) and values are too frequently thought of as 'nice to haves' rather than as essentials which form key parts of the foundation for business success. This very helpful article from HBR explains why they are necessary and highlights some of the financial and other rewards that come from having them in place and well-communicated:

Pat Lencioni's book 'The Advantage' builds on this theme and explains how a healthy company has clear alignment right the way through from its mission down to individual work priorities. If you would like to know more or want to take the first steps to providing this advantage to your company, please contact me via

Ian Kirkby, Principal Consultant


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